|Engelbert Humperdinck by Wayne Dilger [CC BY 2.0], via Wikimedia Commons|
So, what of the song? On first listening to it, I have to admit to being slightly disappointed. However, after several plays it is beginning to grow on me. It's not your usual Eurovision song and not the type that the UK normally send. A stark romantic ballad that begins with some Spanish guitar, it builds slowly to a key change crescendo that becomes more satisfying upon repeated listens.
There has already been a lot of Twitter talk about the UK song and from what I have seen, much of it has not been complimentary. It seems negative criticism is close at hand whatever the UK send to the competition these days. Let's remember, however, that this song has been written by two of the hottest composers of the moment, namely Martin Terefe and Sacha Skarbek, who have worked with names such as Lana Del Rey and James Blunt.
While that pedigree is positive, the UK now has a lot of catching up to do. It will have to start promoting the hell out of this song, so that it doesn't get lost in the mix of the previously announced entries. Is it a winning song? It could be, given the right staging and song position on the night.
So, how do you think the UK will fare at Eurovision this year?